The rise of vegan beauty

Dartmoor Skincare has been a huge success Image Penny Cross

The global vegan cosmetics market is projected to sky rocket in the next few years, with a growth of 38% seen last year in the UK alone. Sales of vegan beauty products have boomed as veganism becomes an increasingly popular lifestyle choice. The growth has been boosted by social media campaigns such as Veganuary.

Consumers are adopting a more conscientious approach when buying products, often looking closely at the underlying ethics of the brand. The general public is more educated than ever before on cosmetic ingredients, and how animal and earth friendly products and businesses are.

Non-vegan beauty products use animal derived ingredients such as lanolin (derived from sheeps wool), beeswax, honey, and more controversially pigs fat, which can be used in anything from nail polish and soaps to moisturisers and cleansers.

You can tell if a product is vegan by checking the product packaging and labelling. Familiarising yourself with animal-derived ingredients can be tricky as often the ingredient name can be both plant based or animal based. PETA (People for the Ethical Treatment of Animals) has a full list on their website.

A vegan product doesn’t mean it hasn’t been tested on animals. To ensure it hasn’t, look out for the Leaping Bunny Logo which indicates the product has been officially certified as cruelty free with Cruelty Free International.

It is clear that the beauty market is changing hugely. As more of us strive to lead an eco-friendly lifestyle, choosing vegan products helps us to do this. Vegan skincare is usually made from plant based natural and organic ingredients, which are gentler on the skin and kinder to the environment.

The Dartmoor Skincare Company produces 100 per cent vegan friendly products. We are committed to ethical trading and our products will never, ever be tested on animals. We do not believe that pain or suffering should be inflicted on any animal in the name of beauty. We are Leaping Bunny certified and listed on the Cruelty Free International website https://www.crueltyfreeinternational.org/LeapingBunny)